It’s not impossible to successfully write insurance policies without social networking online, but it sure does limit your list of prospects and marketing reach if you do. Social networking opens up a much easier and less expensive way to tap into a broader pool of prospects and allows you to do so from the comfort of your office.
There is no feeling worse than when you find out that an employee has stolen from you. After hiring, paying and mentoring an employee, finding out that they’ve betrayed your trust is not only emotionally upsetting but can be financially draining as well. However, employee theft isn’t just about stealing cash and office supplies. It [...]
Ever wonder what exactly makes up the pieces of the search results you see at Google? Before that question can be answered, the process of how Google delivers results must be understood. There are three key processes in delivering search engine results. First, Google “crawls” the world wide web and accumulates information about websites and [...]
One of the keys to effective selling is to know your market. The more you know, or understand, about the individuals you want to sell insurance to, the better your chances of communicating with them in a way that appeals to their needs and makes them open to taking out a policy. Because not only [...]
Electronic mail (email) is now so deeply entrenched in our everyday activities that we often overlook it as the marketing tool that it can be. But email offers agents the perfect platform for marketing-it’s free, easy, and something their clients access on a daily basis. Email marketing, however, is not successful for everyone. It takes [...]
Your producers work every day to sell policies, but the quotes that they give prospective clients don’t always turn into revenues for your agency. It is important that you monitor your producers’ results in order to hold them accountable and give mentoring where it is needed because a successful producer is a happy and profitable [...]
Just as you monitor the leads where your business is coming from, you should monitor the traffic on your website. Google Analytics is a free service offered by Google that generates detailed information on how people find your site and navigate through it. A great deal of information is provided about your website in Google [...]
There are many websites that provide a free local listing to businesses. These sites present an excellent way to get local search traffic to your website and your agency. To get the maximum benefit from these local listings, optimize your profile. Doing so will help you to achieve the maximum benefit and obtain preferable rankings [...]
Many people see the current rage of social networking as a fun and easy way to waste time. From checking in and earning badges on Foursquare to updating your status on Facebook to sending out links to great news articles on Twitter, every spare moment of your day could be filled with social networking tasks [...]
Social media is like other forms of media in that it offers a means to convey and communicate information. The important distinction here is that social media isn’t just regular media like a newspaper; it is a social form of media meaning that the people who are reading your message can communicate back with you, opening up the opportunity for the exchange of thoughts and opinions.
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